Read about these Coke dispensers in Fast Company over a year ago. But I finally got to try one at Pei Wei last week.
And the machine's wired so all the data goes back to Coke's headquarters in Atlanta. According to Fast Company, "The machines upload data about beverage consumption, peak times, and popular locations. Coke can also talk back to the machine, letting it know if a particular flavor needs to be discontinued or recalled and causing it to stop serving the drink immediately."